Supermarket Shoppers Are Stressed Out: Report
The Feedback Group offers consumer insights on the impact of rising prices, inflation and tariffs
A significant 61% of U.S. supermarket shoppers report feeling stressed about rising grocery prices. This stress is especially pronounced among younger and middle-age shoppers — Generation X (70%), Millennials (67%) and Gen Z (65%). Top inflation-fighting tactics include buying more items on sale (62%), eating more often at home (50%), buying more store brands (42%) and using a store's weekly sales flyer (40%).
Grocers are aware of rising tension concerning prices and many have implemented cost-cutting initiatives. ALDI U.S., Tops Markets, Wegmans, Meijer, The Save Mart Companies, Giant Food and El Rancho Supermercado are just some of the retailers dropping their prices.
But shoppers aren't putting the blame of higher prices squarely on grocers' shoulders. When asked about the factors contributing to higher supermarket prices, The Feedback Group found that shoppers once again pointed to government policies and actions as the most responsible (mean score 4.11 on a 5-point scale), a notable increase from 3.86 in 2024. Next on the blame list were product manufacturers and suppliers (3.49), wars and worldwide conflicts (3.39), and supermarket retailers (3.22). Farmers and growers were viewed as least responsible (2.69).
https://progressivegrocer.com/supermark ... out-report
